Steinway & Sons

Steinway and Sons in the Integral House

Luxury Daily-
Integral House enters real estate market with brand alliances

Nancy Buckley

Sotheby’s International Realty Canada has teamed with several luxury brands to present Toronto’s famed Integral House to potential buyers. The Integral House celebrates architecture, music and performance and is constructed in the shape of an integral mathematics symbol. Brands such as BMW, Steinway & Sons and other have joined Sotheby’s in the presentation of the property that includes architecture, math and art to create a unique luxury property.  “[The brands] represent the lifestyle and tastes of the future owner,” said Courtney MacNeil, director, brand alliances, marketing and PR, at Spafax. “The brands that were invited to participate in the VIP preview event were hand-picked to reflect a refined and elegant sense of personal style, intended to help bring the property to life as both an entertainment space and a home.” The event was created by Spafax.

 

http://www.luxurydaily.com/integral-house-enters-real-estate-market-with-brand-alliances/

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